“The definition of insanity is doing the same thing over and over again and expecting different results.” – some famous dude
The last year-and-a-bit* has seen Morning Musume shift into the “Electro Musume” [nobody actually uses this nickname] era, with their latest songs being defined by heavy synthesizer riffs, dance-club beats, and more vocal manipulation than the Tuvan throat singers of Siberia. People love it. People hate it. Lasped fans and newcomers are showing up. Longtime fans (definition of LONGTIME: “I remember the beginning of the Platinum era!”) are turning away. Still, the fact that Morning Musume’s new sound is sparking controversy is more important than whether it’s “good” or not. I mean, what is “good” anyway? Everyone has different criteria by which they judge what kind of music they like. But people are talking about it! And talk, positive or negative, is good. Better than being ignored and irrelevant.